It seems a bit unfair to criticise Jamie Oliver for the fact that kids don't want to eat healthier food. Headlines like ‘Kids 'Sick' Of Healthy School Meals' and ‘Children find Jamie Oliver's school food hard to swallow, say inspectors' appear to give that impression. Diet is an important determinant of health, but chips never seemed to do Alf Tupper - The Tough of the Track any harm.
Cadence would welcome more of a debate about the health of young people, particularly in relation to physical activity. The Guardian does not address the issue, but perhaps there is more to be read into their reporting of ‘One teenager told inspectors that he had become far fitter as a result of regular walks to a nearby chip shop'.
The thing about physical activity is that we know many young people already enjoy it, encouraging them to do more is therefore pressing at an open door. That‘s clearly not the case when replacing chips with salad.
So does this mean we need someone to do a Jamie for kid's sport? Or will the 2012 Olympics do it for us?
Cadence thinks not. We think part of the answer is putting more thought into creating neighbourhoods that make people naturally want to be active.
Let's have more public spaces and streetscapes that make us smile, make us want to walk to school or work, cycle, kick a ball or just say hello to a neighbour.
At the risk of over-simplifying, which would be the more prized social innovation for the nation?
-
a doubling of children who were allowed to walk to school
- a doubling of children who eat Jamie's dinners
your comments
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Reply #5 on : Sat October 13, 2007, 15:41:00
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